{"niche":"What is the most cost-effective baby formula per serving?","description":"What is the most cost-effective baby formula per serving?","products":[{"brand":"Similac","model":"Similac Pro-Advance Infant Formula Powder","price_gbp":29.13,"origin_country":null,"specs":{"prebiotics":"2'-FL (2‑fucosyllactose) and short-chain fructooligosaccharides","fat_content":"5.6 g per 5 fl oz prepared","iron_content":"1.8 mg per 5 fl oz prepared","calcium_content":"78 mg per 5 fl oz prepared","protein_content":"2.07 g per 5 fl oz prepared","carbohydrate_content":"10.5 g per 5 fl oz prepared"},"confidence_score":null,"sources":[{"label":"Smiths Food and Drug (Kroger)","url":"https://www.smithsfoodanddrug.com/p/similac-pro-advance-powdered-infant-formula/0007007466439","currency":"USD","source_country":"US","price":38.99,"price_gbp":29.13,"scraped_at":"2026-06-13T18:10:28.452537"}],"summary":"Similac Pro-Advance is a milk-based, iron-fortified infant formula with DHA, lutein, vitamin E, no palm olein oil, and added 2'-FL HMO for immune support; it's designed to support brain, eye, bone, and immune development. It's suitable for infants in their first year who need a breast-milk-like, nutrient-complete formula with prebiotics.","ideal_for":"Cost-effectiveness per serving: its standard prepared serving provides 100 kcal with 2.07 g protein and added 2'-FL prebiotic, offering a typical nutrient profile and broad retail availability that help lower cost-per-serving when bought in larger value cans."},{"brand":"Earth's Best","model":"Earth's Best Organic Dairy Infant Formula Powder Stage 1","price_gbp":14.41,"origin_country":null,"specs":{"organic":true,"prebiotics":"Fructooligosaccharide (FOS)","fat_content":"5 g per 5 fl oz prepared","iron_content":"1.8 mg per 5 fl oz prepared","calcium_content":"78 mg per 5 fl oz prepared","protein_content":"2.2 g per 5 fl oz prepared","carbohydrate_content":"11 g per 5 fl oz prepared"},"confidence_score":null,"sources":[{"label":"Publix","url":"https://www.publix.com/pd/earths-best-organic-dairy-milk-based-powder-infant-formula-with-iron/RIO-PCI-129356","currency":"USD","source_country":"US","price":19.29,"price_gbp":14.41,"scraped_at":"2026-06-13T18:11:03.899242"}],"summary":"USDA Organic milk-based infant formula (birth to 12 months) with DHA, ARA, lutein and added prebiotic fructooligosaccharide. Contains 100 calories per 5 fl oz prepared and meets FDA requirements for infant nutrition; suited for parents seeking an organic, lactose-based formula.","ideal_for":"Cost-effective per serving because it provides standard 100 kcal/5 fl oz servings with common nutrient levels (2.2 g protein, 5 g fat, 11 g carbohydrate) in a 21 oz can that is widely sold, enabling lower per-serving cost through regular retail availability."},{"brand":"Enfamil","model":"Enfamil NeuroPro Infant Formula Powder","price_gbp":null,"origin_country":null,"specs":{"prebiotics":"Contains galactooligosaccharides (GOS) and polydextrose (PDX) and HuMO6","fat_content":"48% of calories (fat)","protein_content":"9% of calories (protein)","carbohydrate_content":"43% of calories (carbohydrate)"},"confidence_score":null,"sources":[{"label":"Mead Johnson HCP product page","url":"https://hcp.meadjohnson.com/products/enfamil-neuropro-infant","currency":"USD","source_country":"US","price":null,"price_gbp":null,"scraped_at":"2026-06-13T18:10:10.762042"}],"summary":"Enfamil NeuroPro is a cow-milk-based infant powdered formula with a 65:35 whey:casein ratio, added MFGM and DHA for brain support, and a prebiotic blend for gut support. It's available in multiple can sizes (e.g., 20.7 oz, 28.3 oz, 31.4 oz) suitable for standard infant feeding from 0-12 months.","ideal_for":"Ideal for cost-per-serving comparisons because it provides 20 kcal/fl oz, a higher fat percentage (48% calories) and concentrated calorie yield per can (e.g., 4040 calories per 28.3 oz can) which increases servings per container."},{"brand":"Gerber","model":"Gerber Good Start GentlePro Infant Formula Powder","price_gbp":34.36,"origin_country":null,"specs":{"prebiotics":"Yes (2'-O-Fucosyllactose)","fat_content":"5.1 g per 5 fl oz prepared","iron_content":"1.5 mg per 5 fl oz prepared","calcium_content":"67 mg per 5 fl oz prepared","protein_content":"2.2 g per 5 fl oz prepared","carbohydrate_content":"11.2 g per 5 fl oz prepared"},"confidence_score":null,"sources":[{"label":"Fred Meyer","url":"https://www.fredmeyer.com/p/gerber-good-start-gentlepro-with-iron-baby-formula-powder/0005000047263","currency":"USD","source_country":"US","price":45.99,"price_gbp":34.36,"scraped_at":"2026-06-13T18:10:46.188493"}],"summary":"Gerber Good Start GentlePro is a 32 oz powdered infant formula with partially hydrolyzed whey (Comfort Proteins), added DHA, prebiotics (2'-O-Fucosyllactose) and probiotics to support digestion and brain/eye development. It is non-GMO and formulated for infants 0-12 months who need a gentle, easy-to-digest powder formula. ","ideal_for":"Cost-effectiveness: suitable for cost-per-serving comparisons because it is a standard 32 oz powdered infant formula with typical macronutrient levels and common serving preparation (1 scoop per 2 fl oz), making per-serving cost straightforward to calculate from retailer prices."},{"brand":"HiPP","model":"HiPP Combiotic Organic Infant Formula Stage 1 (Dutch)","price_gbp":37.35,"origin_country":null,"specs":{"organic":true,"prebiotics":"Galacto-oligosaccharides (GOS) 0.3 g per 100 ml prepared","fat_content":"3.6 g per 100 ml prepared","iron_content":"0.5 mg per 100 ml prepared","calcium_content":"70 mg per 100 ml prepared","protein_content":"1.25 g per 100 ml prepared","carbohydrate_content":"7.0 g per 100 ml prepared"},"confidence_score":null,"sources":[{"label":"Formuland","url":"https://formuland.com/products/hipp-dutch-stage-1-organic-combiotic-formula-800g","currency":"USD","source_country":"US","price":49.99,"price_gbp":37.35,"scraped_at":"2026-06-13T18:11:21.637158"}],"summary":"HiPP Dutch Combiotic Stage 1 is an organic, lactose-only infant formula with reduced protein, added long-chain polyunsaturated fatty acids (ARA/DHA), and both prebiotics (GOS) and probiotic lactic cultures. It's formulated to resemble breast milk's composition and suits newborns 0-6 months as a sole or supplementary feed. Nutrient values listed are per 100 ml of prepared formula.","ideal_for":"Cost-effectiveness per serving: the formula's relatively low protein (1.25 g/100 ml) and high energy density (66 kcal/100 ml) with added prebiotics (GOS) make it efficient per-calorie and supportive of gut health, reducing volume needed per feeding."},{"brand":"Kirkland Signature","model":"Kirkland Signature Infant Formula (Powder)","price_gbp":null,"origin_country":null,"specs":{"prebiotics":"2'-FL and LNnT human milk oligosaccharides (HMOs)","fat_content":"5.6 g per 100 kcal","iron_content":"Ferrosoferric sulfate listed as ingredient (amount not specified)","protein_content":"2.07 g per 100 kcal","carbohydrate_content":"10.5 g per 100 kcal"},"confidence_score":null,"sources":[{"label":"Perrigo Pediatrics (manufacturer product page)","url":"https://perrigopediatrics.com/products/kirkland-signature-procare","currency":"USD","source_country":"US","price":null,"price_gbp":null,"scraped_at":"2026-06-13T18:09:53.124704"}],"summary":"Kirkland Signature ProCare Infant Formula is a milk-based routine formula modeled after breast milk, with a 52:48 whey-to-casein protein ratio, 2 HMOs (2'-FL and LNnT), DHA, lutein, and no palm olein oil. It provides 20 kcal/oz and is positioned as a non-GMO, gluten-free, kosher and halal option for term infants 0-12 months. It suits parents seeking breast-milk-like ingredients at lower cost. ","ideal_for":"Ideal for cost-effectiveness per serving because it delivers 2.07 g protein, 5.6 g fat, 10.5 g carbohydrate per 100 kcal and added HMOs (2'-FL, LNnT) while being sold in large club-size containers. "}]}